THEJune 5th was the World Environment Day and there are several brands that have chosen this special day to announce new projects and important goals on the green field. From the experimental initiative of Armani to reintroduce the cultivation of cotton in the Puglia region to the first bag made with fabric deriving from banana plants Of Stella McCartney. Until the revelation of the first brand that will support Angelina Jolie for the launch of its sustainable brand. Innovations are getting greener: the previews of the fashion to come.
Stella McCartney launches the first Bananatex bag
What seems impossible with Stella McCartney becomes reality. The English brand led by one of the most relevant figures in the fashion system in relation to the environmental theme has officially launched the first bag made with banana plants. Part of the collection Autumn Winter 2023it is a vegan tote bag with the iconic print of the toile de jouy brand “Fungi Forest”.
In white and burgundy, the basic material is called Bananatex: a new and revolutionary resistant and waterproof fabric “completely natural, circular and plastic-free”. A product that constitutes a milestone not only in the history of the company but for all of sustainable fashion. Similar to cottonbut with the possibility of being transformed back into pulp, and then paper and subsequently spun, has a almost infinite duration.
Stella McCartney’s Bananatex tote bag.
Armani invests in cotton crops in Puglia
Still remaining in the field of fabrics, too Armani takes the field to change the fate of textile production. And it does investing nationwidewith the eco-responsible project The Apulia Regenerative Cotton Project. An initiative whose goal is to reintroduce the cultivation of cotton in the Puglia region thanks to a agroforestry system.
Backed by two gods green projects founded by King Charles IIIthe work plan envisages developing “an experimental field of cotton according to the regenerative cropping system and – one of the first of its kind – to scientifically test and evaluate new ways of implementing sustainable cotton production in Italy”.
The Armani Group – Apulia Regenerative Cotton Project – Photo Pasquale Campi.
A bold and innovative betwhich will not only have a positive impact on the fashion system and on the company’s internal production, but also on local communities.
Atelier Jolie x Chloé: the brand’s first collection
Not the usual celebrity brand. After announcing the launch of a homonymous brand two weeks ago, Angelia Jolie reveals that the Maison Chloé will be the first collaborator for the launch of the debut collection.
A ready-to-wear capsules with a sustainable footprint that will celebrate the modern femininity through the craftsmanship of a fair trade company. Starting from unsaleable stock materials, the first release will be inspired by Chloé’s network of international creators e with B Corp certification.
And while the rumors chatter the departure of Gabriela Hearst from Chloé the brand signs this important collaboration, the proceeds of which will be invested in the creation of apprenticeships for tailors and craftsmen at the Atelier Jolie.
iO Woman © REPRODUCTION RESERVED