The Deutsches Mode-Institut DMI GmbH and the trade fair company Koelnmesse are planning a trade fair for digital fashion.
The fair is scheduled to take place from 2024, DMI announced on Thursday. At this year’s DMEXCO, a trade fair for digital marketing and advertising, an area for ‘digital fashion’ is already planned as a starting signal. The trade fair, which is also organized by Koelnmesse, will take place on September 20th and 21st.
“Both the digital offers for the development and production of physical clothing as well as the offer of purely digital fashion urgently need a physical marketplace where they can present themselves, network and sell,” the statement says. Such a marketplace does not exist so far, which is why the cooperation partners have created the new trade fair format.