Rebelle aims for first “Green IPO” within the Nasdaq system worldwide.
Stockholm/Hamburg, February 15, 2022: Rebelle AB (“Rebelle” or the “Company”), the Swedish holding company of StyleRemains GmbH, plans to list its shares on the Nasdaq First North Growth Market in Stockholm. StyleRemains GmbH operates the online marketplace for second-hand designer fashion “Rebelle.com”.
In connection with the IPO, the company intends to conduct a public offering of newly issued shares in Sweden and Denmark and to qualified investors in Sweden and other European countries. Rebelle aims to be the world’s first “green IPO” within the Nasdaq system.
“In recent years we have contributed to digitizing the fashion resale market in Europe and taking it to a new level. The IPO is an important step for Rebelle to further scale our company on a European level,” explains Cécile Wickmann, founder and today CCO of Rebelle: “The overall high and constantly growing interest in sustainable investments, the innovative strength in the field of sustainability, the high degree of digitization and the design-savvy environment in Scandinavia make the Nasdaq First North Growth Market in Stockholm a great place for our IPO.”
“Managed Marketplace” business model with high added value
As a “managed marketplace”, Rebelle offers sellers of second-hand designer fashion a convenient and time-saving sales service: the company takes care of the entire sales process, from creating professional text and image material to packaging, shipping, storage and payment processing. Rebelle offers shoppers a wide selection of products from the leading designer brands as well as a high-end shopping experience. The core of the Rebelle DNA is a strict authenticity and quality check of all designer pieces. The company thus guarantees its customers a safe shopping experience.
As a pure online player, Rebelle relies on a scalable and capital-saving marketplace model without its own inventory. Strong KPIs and a constantly growing number of loyal buyers and sellers lead to a high customer lifetime value.
“Luxury fashion is perfect for re-commerce: it is of higher quality, more durable and has a very stable resale value even in the second or third life cycle, especially for brands such as Hermès, Chanel or Louis Vuitton,” says Max Schönemann, CEO and Co-founder of Rebelle.
Nasdaq Green Equity designation
Since 2021, Nasdaq has been awarding a “Green Equity Designation” to selected companies. It is aimed exclusively at companies that generate more than 50 percent of their turnover from environmentally friendly or sustainable activities and invest a significant proportion in this.
“We founded Rebelle in 2013 with the idea of extending the lifecycle of fashion items and thereby reducing the environmental impact of producing new items. The fashion industry is one of the dirtiest industries in the world. The young generation of buyers in particular is increasingly demanding more sustainable products and services. Against this background, we are aiming for the “Green Equity Designation”, which would be a special distinction for us. Our goal is to become the first “green IPO” in the global Nasdaq system,” says Wickmann.
The “Green Equity Designation” is awarded on the basis of a comprehensive evaluation by an auditor recognized by Nasdaq. Nasdaq-licensed independent assurance firm, CICERO Green, certifies that Rebelle meets all requirements for Nasdaq Green Equity Designation. Nasdaq Green Equity Designation is awarded by Nasdaq; the award to Rebelle is still pending.
Current owners and IPO offering
REBELLE’s previous owners include strong and reputable international investors with a track record in the fashion industry, entrepreneurship, media and technology. These include the German start-up investor HCS Beteiligungsgesellschaft mbH, the family office of the Danish fashion entrepreneur Niels Martinsen Friheden Invest A/S (owner of several fashion brands including Tiger of Sweden), North-East Venture ApS, the largest German VC investor High- Tech Gründerfonds II GmbH & Co. KG and the leading European media group Mediaset from Italy.
The IPO offer is aimed exclusively at private investors in Sweden and Denmark as well as qualified investors in Sweden and other European countries. The offering consists of newly issued shares. The company plans to use the proceeds primarily for further growth.
REBELLE – StyleRemains GmbH
Rebelle AB operates Rebelle.com, the leading European online marketplace for designer second-hand fashion, via its subsidiary StyleRemains GmbH. The range includes over 200,000 unique items from luxury and designer brands such as Louis Vuitton, Gucci, Hermès and Prada. Saleswomen can list and sell their used designer items. With the concierge service, Rebelle also offers saleswomen an all-inclusive service and takes care of the entire sales process: from creating professional text and image material to packaging and shipping. A team of experts assesses the authenticity and condition of the items, offering buyers a secure shopping experience. The company was founded in 2013 by Cécile Wickmann and Max Schönemann. The StyleRemains GmbH team consists of around 90 people and is based in Hamburg’s Speicherstadt.