Rutger Castricum is currently making one of the biggest flops of public broadcasting. What does he think of that? “I am also very critical of it. It’s not what it should be yet.”
Rutger Castricum’s new program, embraced by Today Inside, is an incredible flop. After 199 thousand and 301 thousand viewers, only 265 thousand people watched the day before yesterday Taxi Castricum. This makes the TV show in which he drives prominent Dutch people to their destination a mega flop.
Total flop
RTL Boulevard reporter Joost Maiburg speaks of a ‘bad score’ and TV expert Tina Nijkamp even calls it a ‘total flop’. In the commercial target group aged 20 to 54, it is already all doom and gloom with only a 3.9 percent market share.
Unprecedentedly bad, says Tina. “Rutger scores the worst of all programs on NPO 1. And even lower than Alles is Muziek”, she says, pointing to Marieke Elsinga’s mega flop.
Rutgers responds
Rutger, who drove around with Rico Verhoeven, Luca Marks and Raymond Mens in the first three episodes, was teased about it last night in Inside today.
Presenter Wilfred Genee sucking: “You don’t do much on TV do you? You have little time for work. Are there any programs that you make that people are watching right now?”
Rutger pretends his nose is bleeding: “I make quite a lot of programs now, yes.”
“Oh, really?”
Wilfred: “Oh, really?”
Rutger: “Yes, yes, yes. I make De Hofbar every week, I make Taxi Castricum.”
Then Wilfred makes it clear where he wants to go: “265 thousand viewers.”
Rutger: “It still has to grow, I think. It’s not good yet. I am also very critical of it. It’s not what it should be yet.”
‘It is difficult’
Johan Derksen: “I think that with such a taxi you are totally dependent on the type of guest you have.”
Rutger: “Yes, and that is a bit difficult, because the concept is actually a prominent guest of that week and they always choose the talk shows. You have to give yourself a little time for that. Fortunately, we have plenty of time at the NPO. There, the viewing figures are really only important if they are good. That hurts.”