bhello natural perfumes! The change is now underway, after all, today more than ever, faced with the climate alarm, not even perfumery can stand by and watch. Above all because, according to the data of the Beauty Report 2022 Of Cosmetics Italy, is the third product category in the beauty sector with a value of 1,084.5 million euros. So make way for perfumes with a (really) natural soul, with sustainable, biodegradable ingredients, light refill bottles and recyclable packs.
Natural perfumes with sustainable and organic ingredients
One of the first signs of the marked green attention in perfumery was the launch, in 2022, of J’Adore Parfum d’Eau Of Dior. La Maison has in fact reinvented an iconic eau de parfum without the slightest trace of alcohol in the formula.
The master perfumer Francois Demachy in fact, he orchestrated the jus with a revolutionary mixture based on water only and ingredients green-oriented. To create it, a nano-emulsion technique under high pressure was required, combining the fragrant floral extracts. The result? A milky and enveloping trail of jasmine, magnolia and Neroli Pays. The latter – as multifaceted as it is natural and, above all, organic – comes from an exclusive partnership with the young French producer Christelle Archer.
Natural perfumes: no waste! Here comes the upcycling
The focus remains constant on all the raw materials whose processing still involves a lot – not to say too much – waste.
One of these is the rose. «The rarest ones come from Arab countries – he underlines Simone Andreolinose and founder of the homonymous brand – but in general it is a very expensive raw material because its distillation has a decidedly low yield». However, this does not necessarily have to lead to a waste of resources in the production phase.
As demonstrated Guerlain that for his Aqua Allegoria Strong Red Rose has experienced a process of upcycling and, with the unused portions of the Queen of Clubs, birthed a new note fruity and fishy.
Always Guerlain continues to make great strides: the olfactory compositions of its new collection of fragrances Aqua Allegoria Harvest they are approximately 95% of natural origin and their ingredients are harvested by handas it used to be, thanks to close relationships with sustainable and responsible suppliers.
Another good example? Chloé Nomad Jasmin Naturel Intense with notes of date, pear, vanilla and sandalwood, all of 100% natural origin
Even artistic perfumery becomes natural
The Parfums greens they also evolve in the niche sector. Think, for example, of those of the brand Brumee. For this craft project, Dr Waltch relied on its pharmaceutical experience: iThe result is a line of “healthy” fragrances without alcohol and with natural ingredients. As Pine Tree + Vetiver which, balsamic, helps to reconnect with the surrounding environment.
Also the brand of artistic perfumery Bond No.9 has launched its first all-natural fragrance. Is called Scent of Peace Natural and is inspired by the many oases of peace that are hidden in the Big Apple. With notes of lemon, blackcurrant, petitgrain, raspberry, damask rose, cedarwood and musk. The trail was formed by the master perfumer Michel Almairac with only vegetable ingredients and essential oils.
«Creating a natural fragrance was a great challenge – says the founder of the brand, Laurice Rahmé -, we had this ambition for a long time but the key was to find a perfumer willing to work only with ingredients greens. Noses usually don’t like to be restricted. But in the end we succeeded.”
“Green” perfumes and eco-designed bottles
From the bottle front, many, from Giorgio Armani to Prada, they focus on refilling. The first to introduce it, in unsuspecting times, was Muglerfirst with Angel and then with Aliens.
Today attention is also paid to saving glass and plastic. The bottles become lighter but no less luxurious. Furthermore, materials that are easy to dispose of are preferred. The 100ml bottle of Flower by Kenzo L’Absoluefor example, has 15% recycled glass and a cork surlyn slightly shortened to reduce the raw material by 25%.
Last but not least, the cardboard of the external packaging, in addition to being scarce, is now available from responsibly managed forests, with all the necessary certifications. And perfumery is truly greener.
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