Adidas and 1. FC Union Berlin are extending their existing partnership.
The sports goods retailer will outfit all of the football club’s teams until 2030, Adidas announced on Wednesday. This includes the professional men’s team, which is currently successful in the 1st Bundesliga and the Europa League, as well as the women’s and youth teams.
“The development of Union Berlin is impressive. The iron ones are likeable and successful,” says Bjørn Gulden, CEO of Adidas. “We are very much looking forward to further cooperation. Together we will continue to ensure great football enthusiasm in Berlin and beyond the city limits in the future.”
The Herzogenaurach-based company has been outfitting Berliners with shoes since 2019 and has been the club’s official outfitter since 2020. But the partners have also been working together off the pitch, for example on the Adidas sneaker “ZX 8000 Union”.
“Adidas is a strong partner who has been with us for many years. The long-term continuation of the cooperation gives us strength as a club – we are proud of this partnership and look forward to the further years together”, said Dirk Zingler, President of 1. FC Union Berlin.