Whering, the British provider of a “Digital Wardrobe” app, has launched a free browser extension with which users can insert pictures from Instagram and online shopping platforms directly into their digital wardrobes to ensure long-term love to promote a piece of clothing and curb impulse buying.
With the Chrome browser extension “Whering Web to Wardrobe”, users can immediately add items to their digital wardrobe, wish list and mood board in the Whering app while shopping or browsing the Internet. As a result, the digital cloakroom app will help users shop strategically to fill gaps in their cloakroom, while reducing the habit of unnecessary purchases.
The new function helps users “to imagine how they can wear certain items before they buy, to plan outfits before they buy, and it gives them the opportunity to think rationally about the purchase before making it,” explains Whering.
The app is designed to revolutionize the way consumers shop, style and dress, and to reduce the carbon footprint that fashion consumers around the world leave behind. A Mintel study found that nearly half (49 percent) of UK online shoppers returned something in the past year.
Whering wants to reduce the number of returns by more than 70 percent by giving users the opportunity to try them on before buying and uses artificial intelligence to show them which new outfits and styling recommendations can result from the purchase optimize usage.
“We all know it: you impulsively buy a new dress for the Christmas party at work and then regret spending money on an outfit that you won’t wear again and again,” said Bianca Rangecroft, founder and CEO of Whering, in a statement.
“Now, if you feel the urge to buy a piece of clothing online on the fly, you can immediately add it to your wish-list and keep it there for a few weeks – you can even put together outfits with this piece of clothing in your existing wardrobe and before buying it at the whering -Plan a calendar. This will really help our whereabouts reduce one-time purchases and general overconsumption and save money to invest in quality items instead, ”added Rangecroft.
This translated article originally appeared on FashionUnited.uk.