The viewing terrace will open the Time Out Market with 14 restaurants and space for cultural activities in 2024, gaining 5,000 square meters of activity
He maremagnum, which became one of the great attractions of the Barcelona coastline -both tourists and citizens on weekends-, has experienced better and worse stages, adapting to the pace of fashion, interests and changes in consumption. But the pandemic especially shook this commercial space of the Port Vell, who now faces a investment of 15 million euros for your “repositioning“, with a new gastronomic space as a claim, the Time Out Market Barcelona in its great terrace lookout.
The reform will mean increasing commercial activity in more than 5,000 square meters without extensions, one part in the fresh air and the other under cover. Inside, new ones will be installed very soon. trademarks to reinvigorate the center, where blinds can still be seen since the health crisis, despite the fact that last year it added some seven million visitors says a spokesman.
The operator of Maremagnum, Klepierre, which defines itself as the “European leader in shopping centres” wants the Barcelona space to once again be a local referent, as announced on Tuesday. Through an agreement with Time Out Market (a model that has been developed in other large cities), the terrace of the venue will house from 2024 a “great gastronomic and cultural market” that they consider as the “first step towards the repositioning of the center” with the objective of “combining the best of the current commercial offer of leisure and gastronomy in front of the sea”.
It should be remembered that since its last improvements in 2009, the macro space had based its model on lining up restaurants and other more informal food options, combined with stores open all year round. Over the years it had lost steam and some of its original claims, which has resulted in the recent demolition of the Maremagnum cinemas. Finally, the property has finally given a change of direction to reinvent offer and re-attract local and foreign visitors.
Laetitia Ferracci, General Director of Klépierre Iberia, maintains that the new proposal “will make it possible to offer a experience exclusive and differentiated to customers”.
As they have advanced, the gastro space will host a selection of 14 local chefs (in an informal format and with common areas), a full-service restaurant and four bars, two of them open-air to optimize views of the sea. They assure that it will also be a place to “enjoy the culture and local talent, with events and live performances”.
The works, already underway, register a moment of hyperactivity on the coast with a view to the 2024 Copa América de Vela. In fact, it will be one of the locations for the participating teams.
The reform of Maremagnum will be assumed by the company Construcia, chosen based on its projects with circular economy criteria.
From leisure to family audience
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The mall opened to great fanfare in 1995 along with the Aquarium and the cinemas (also the Imax). It was about to die of success with its offer of restaurants, cocktail bars and nightlife. But after some serious security problems ended the discos and it was oriented towards ‘shopping’, marine restaurants and the family public more than a decade ago, thanks to the real estate group chorio.
He shopping mall giant Klépierre acquired it in 2015 for 7,200 million euros and had planned the reform for a long time.