dforget Chiara Ferragni. The real social star of Sanremo 2023 is Amadeus. The conductor and artistic director of the Festival is landed on Instagram only two days ago but it’s already booming in followers. They are indeed well 1.2 million people who follow the profile amadeusonoio: a real success. And it must be said: a new influencer was born.
Amadeus lands on Instagram
So far the conductor has shared a single couple Instagram profile with his wife Giovanna Civitillo: giovanna_e_amadeus. It was Chiara Ferragni who helped him change his mind to land on social networks with a profile of his own. Inaugurated with a selfie in which the two hosts and the co-host appear and then a few posts that have already gone around the web: like the selfie with the President of the Republic, Sergio Mattarella who, for the first time, participated in the Sanremo Festival.
1.2 million followers in two days
(Instagram Stories @amadeusonoio)
The result? A real success. It was Chiara Ferragni herself who communicated it on social media: «In less than 48 hours from the opening of the profile, amadeusonoio is about to reach one million followers» wrote the digital entrepreneur in Instagram Stories. Followers that keep growing by the hour. And this is also the Chiara Ferragni effect in Sanremo. It was already clear to everyone that her presence at the Festival would also affect the social scene. The idea of involving Amadeus in the first person evidently conquered the people of the web.
Amadeus will influence
Stories, posts, live streams: Amadeus is getting used to it with his new profile. Post photos and selfies with his friend and fellow adventurer Gianni Morandi, he reveals to us moments from bassstage before the spotlights turn on at the Ariston. He relaunches Ferragni’s posts and there are romantic shots with his wife Giovanna Civitillo. All with his irony and simplicity that earned him 1.2 million followers in two days. A star (of social media) is born!
iO Woman © REPRODUCTION RESERVED