Pinko opens a first digital shop. The virtual store experience is modeled after the Italian fashion label’s new Milan boutique in the Galleria Vittorio Emanuele.
The digital store will be operated using the virtual store platform Emperia and will offer customers a personalized experience in a virtual environment, Pinko announced last week. Additionally, customers can purchase both the Meta Love Bags, the brand’s NFT offering, and specially designed handbags in the Pinko Galleria directly from the Metaverse store.
The virtual store serves as an extension of the physical store, so Pinko products can be viewed in the digital world through 3D models and the atmosphere of the boutique can be experienced from the comfort of one’s home, the statement said.
“Opening in such a prestigious and internationally established location has compelled us to bring a global resonance to our new and unique store – as well as its products – and the virtual store is the most innovative environment, giving us the opportunity to realize our vision of commitment to our customers everywhere,” says Pinko founder and CEO Pietro Negra.