JW Anderson is an internationally renowned luxury brand known for its contemporary, playful yet androgynous designs.
origins
JW Anderson was founded as the eponymous label by London College of Fashion alumni JW Anderson. The label presented its first collection in 2008 – initially the portfolio was limited to a men’s collection. From the very first season, the label was on the radar of industry personalities and consumers. Two years after the premiere, JW Anderson also included women’s fashion in its range.
evolution
Since then, the label has been considered one of the pioneers of non-binary fashion and caused a stir with a runway presentation in 2010, in which models were sent down the catwalk in ruffled pants and sheer shirts. However, JW Andersons himself distances himself from definitions of this kind, since in his eyes fashion describes a decision for a piece of clothing – and not a decision for a binary assignment.
JW Anderson is best known for exploring and pushing boundaries in a subtle, light-hearted, non-scandalous way. The label has received several awards for emerging designers and labels, including from the British Fashion Council and LVMH. In 2013, LVMH acquired a minority stake in JW Anderson and at the same time appointed the founder as creative director of the Loewe fashion house, which is part of the LVMH group.
Current
In recent years, JW Anderson has often been involved in collaborations and partnerships, including design collaborations with retailer Uniqlo and eyewear brand Persol, and an NFT auction with Xydrobe. In addition, the label has ventured into the world of shoe design: In spring 2021, JW Anderson released its first sneaker.