• Market capitalization reaches milestone
• Apple benefits from times of crisis
• Exciting first quarter of 2023 expected
On the tech-heavy NASDAQ, Apple recently reached a market capitalization of $2.37 trillion, making it worth as much as Google’s Alphabet, e-commerce company Amazon, and Facebook’s parent Meta Platforms combined.
The crisis profiteer Apple
Last but not least, Apple reached the milestone because the other companies are more in crisis. Amazon recently forecast a relatively weaker fourth quarter, caused by inflation and fears of a recession. Alphabet is struggling with the slumping advertising business on YouTube and has also missed its forecasts. The meta corporation lays off similar to Elon Musk at Twitter and suffers from a slump in the advertising market. Apple, on the other hand, recently experienced a high on Wall Street after its good quarterly figures, but this was quickly dampened by investor concerns about inflation, the Ukraine war and fears of recession. And Apple also had to announce that the Christmas business could have delivery problems due to the Chinese lockdown.
Outlook for Apple
The Apple autumn turned out to be rather meager for technology fans this year. Although the tech giant is usually buzzing with events and new products this time of year, Apple fans are feeling rather disappointed this year. The iPads, for example, bring so little news that they were only announced via press release. There is a suspicion, so heise online, that the corona lockdowns from 2020 and 2021 are now also having an impact on Apple’s product strategy. So far, despite all the adversities, the company has managed to constantly bring new products onto the market and thus shake off the consequences of the pandemic. Due to the home office, the need for electronic devices even increased and caused growth at Apple. However, the company is concerned about the ongoing lockdowns in China. According to heise online, many employees who want to avoid renewed lockdowns are said to have fled the most important Apple plant in Zhengzhou. Observers are now eagerly awaiting the results for the first quarter of 2023.
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