Finns now especially prefer taste buds. Sales of alcohol-free tentacles are also growing. The Grayest Day of the Year launched by Hartwall will be celebrated on Saturday. Dozens of Finnish restaurants from different parts of the country are participating in the campaign day. Pippuri.fi found out how sales of tentacles have developed in recent years and what kind of tentacles Finns are drinking now. – During the years 2018–2021, Lonkeroi’s liter sales have grown by more than 10 percent. The corona pandemic has played its part in this, as in 2020 and partly in 2021 alcohol consumption moved more to homes due to restaurant restrictions. In the current year, the consumption of tentacles is returning to the pre-coronavirus level, liter sales have decreased by a few percent, says Mikko Kovalainen, sales manager of S-group’s grocery store.
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There has been a change in the taste of Finnish people – here are the new hit flavors
