This is how Finns’ grocery shopping has changed

Purchase data reveals how Finns’ food shopping behavior has changed during the year, says the K group’s press release. Tiina Somerpuro

Purchase data reveals how Finns’ food shopping behavior has changed during the year, says the K group’s press release.

– More and more people are looking at the prices of products in store shelves. In addition to cheap basic products, the shopping baskets still contain delicacies, the release states.

In the listings at the end of the story, it is told which products have been switched to a more affordable option, and which to a more expensive one, according to the data.

62 percent of K group’s customers said in the K-barometer conducted in September that they would buy more of the store’s own brands. The same can be seen in the sales data, the release states.

– Customers are more interested in the total amount of the shopping basket than before, so the products may have been changed to cheaper options. Such products are especially basic foodstuffs. On the other hand, at the same time, the demand for higher-quality products has also remained steady, and sales hits can be found in those too, says the sales director responsible for Kesko’s grocery division’s own brands Created by the wind.