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From the BZ editorial team
Bad news for all Netflix bums.
The streaming service announced to its shareholders on Tuesday that it plans to monetize credential sharing early next year. Depending on the subscription, it was previously not possible for more than a certain number of users to access content at the same time.
If the registrations happened one after the other, the accounts could be shared as often as desired. Netflix estimates that 100 million households worldwide watch on the platform without paying for it.
In view of the reduced number of subscribers at the beginning of the year, the US group no longer wants to leave this possible source of income behind. In Latin America, Netflix recently ran a test where each sub-account cost an extra $2.99. A similar strategy will be rolled out globally in early 2023.
The message said: “We’ve heard consumer feedback and will be rolling out the ability for people who previously rented Netflix profiles to convert them to their own, and for profile owners to more easily manage their devices and pay for others.” , if you want to.”
Most customers would much prefer to stay with the current model.