R.evlon will be Official Beauty Partner of the 17th edition of the Rome Film Fest, which will be held in the capital from 13 to 23 October at the Auditorium Parco della Musica. An opportunity to celebrate the partnership between the brand and the cinema. For the occasion, Revlon chose Ashley Graham as the face associated with the event for its sharing with the brand of the same ideals of inclusion and self-expression.
Revlon has always been close to the cinema
The 17th edition of the Rome Film Fest is an opportunity for the American brand to strengthen the special union with the world of cinema. From the Thirties to today it has in fact accompanied and exalted the beauty of many Hollywood stars.
Like Audrey Hepburn. The scene in Breakfast at Tiffany’sfilm directed by Blake Edwards in 1961, when Holly Golightly in a taxi opens her mirror and quickly passes her lipstick. It was Revlon’s Super Lustrous, # 415 Pink in the Afternoona very delicate and elegant pink designed to be worn on any occasion.
Over the years, many stars have become testimonials of the brand, Hepburn herself in the Eighties, and more recently the Oscar winners Halle Berry and Emma Stone.
Commitment to upholding authentic beauty
Not just Hollywood dreams though. For almost a hundred years, Revlon carries on its values of free and independent beauty, taking care of both women and men. Forerunner of a revolutionary thought and today extremely current, over the decades the New York brand has contributed to building a world where everyone can live celebrating their authenticity and beauty in every form. Because of this, the company has always put the customer at the center trying to enhance it in its uniqueness and self-expression.
Today Revlon is synonymous not only with innovation in make-up formulations and professional hair products, with the Revlon Professional linebut also above all of “live boldly “. An expression coined by the brand itself which literally means “to live boldly“: An invitation to women, but not only, to express themselves fully and with passion, making personal diversity his strong point, without shame. A freedom that leads to positivity, in a virtuous circle of inclusion.
For this reason, on the occasion of the Rome Film Fest, Revlon has chosen Ashley Graham as a face associated with the partnership.
Revlon and Ashley Graham
Not a random choice. The 35-year-old American model and TV presenter, in fact, perfectly embodies these values, a proud supporter of body positivity and the Health at Every Size movement.
Elected model of the year in 2012, author of the book A new model: what confidence, beauty, and power really look like released in 2017, Ashley Graham has always fought to overcome the canonical and stereotyped aesthetic canons, inviting to love each other “Complimenting oneself in front of the mirror helps to feel good” has always maintained the American model.
A battle that carries on so that women can feel confident in showing themselves for who they really are. And that has led her to be a point of reference for many, especially girls, all over the world.
A union that between Ashley Graham And Revlon which fully represents the sharing of values that the American brand has always pursued.
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