Apple gave its most deserving employees an expensive Christmas present. According to information from Bloomberg, the apple brand has offered bonuses ranging from $ 50,000 to $ 180,000 in restricted action for four years. One way to keep in its midst the talents on which competing companies and mainly Meta are eyeing.
A nice bonus
Some Apple engineers, selected by the hierarchy according to their performance, benefited from this nice bonus, not without arousing some internal jealousy. They represent 10% to 20% of the employees attached to some divisions of Cupertino: the design of silicon, hardware and software.
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According to the sources of Bloomberg, these bonuses go far beyond the cash or stock rewards that Apple employees usually receive. Given the shape of the company, which is approaching 3 trillion in market capitalization, whose share value increased by 36% in 2021, these bonuses are indeed very nice gifts.
Apple is hoping that this money will be enough to prevent a brain drain. Silicon Valley companies have long competed for the best profiles. Cupertino is far from being a novice in this area.
The company hired the former Tesla Autopilot manager for its own autonomous driving project. It is also known for establishing itself as close as possible to its chip suppliers to attract their best talent and then internalize the process.
Recently, Apple reportedly recruited Andrea Schubert, the former public relations manager for augmented and virtual reality at Meta, to give him the same task. The parent company of Facebook is precisely what scares Apple.
Meta and Apple are now direct competitors
For several months hundreds of engineers from Cupertino have been drawn to Meta. Since the change in the company’s strategy, she has been hiring specialists in the design of hardware, software, Augmented Reality and Artificial Intelligence. To draw among Apple employees, Meta offers, unsurprisingly, attractive salaries, but also surfs on Cupertino’s reluctance to telework.
For Apple, it is essential to prevent these departures from turning into a real hemorrhage as the two companies are preparing to become direct competitors. Facebook and its metaverse invested in material equipment, with its augmented and virtual reality headsets and other projects supposed to replace smartphones in the medium to long term. For its part, Apple is entering the battle with the announced release of its own mixed reality headset in 2022.