Scotch & Soda opens new flagships in London and Copenhagen

Dutch fashion retailer Scotch & Soda is opening two new stores in London and one in Copenhagen.

In London, the brand will open its doors at Old Spitalfields Market and Covent Garden, Scotch & Soda announced on Tuesday. In the Danish capital, the new flagship is located at Amagertorv, a historic square in the center of the city.

Scotch & Soda in Copenhagen (Amagertorv). Photo: Scotch & Soda
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Scotch & Soda in Copenhagen (Amagertorv). Photo: Scotch & Soda

The new location in Denmark is one of the brand’s largest stores in Europe outside of its home market. On a sales area of ​​370 square meters, which is spread over two floors, collections for men, women and children as well as accessories and cosmetics are offered.

The new locations in London are significantly smaller. The Long Acre, Covent Garden store offers 250 square meters of retail space and the Old Spitalfields Market store has 212 square metres. The two locations make up numbers three and four in the UK.

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Scotch & Soda in London (Covent Garden). Photo: Scotch & Soda
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Scotch & Soda in London (Covent Garden). Photo: Scotch & Soda

“The opening of our new stores in London and Copenhagen, two of the most attractive fashion locations in the world, is an important milestone for our brand,” said Frederick Lukoff, CEO of Scotch & Soda. “As our retail network continues to grow, we’re excited to expand our presence in these key cities with stores capable of showcasing the full Scotch & Soda universe and collections inspired by the free spirit of Amsterdam.”

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Scotch & Soda in London (Covent Garden). Photo: Scotch & Soda
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Scotch & Soda in London (Covent Garden). Photo: Scotch & Soda

In addition to the three new locations, Scotch & Soda has opened 31 locations since the beginning of the year, including in Europe, the USA, China, South Africa and Israel.

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