Jacquemus opened his new store ‘La Boutique Montaigne’ in Paris on Tuesday.
The store, located on the popular shopping street 58 Avenue Montaigne, offers a sales area of 200 square meters spread over two floors, the French fashion house announced. It is housed in an early 20th-century building with Art Deco features.
The decor was inspired by Simon Jacquemus’ FW22 collection ‘Le Papier’, which focused on linen. Various themes will be brought to the sales floor over the next five months, which will be the first time the store is open. It starts with the theme ‘ceremony’, which focuses on pieces that deal with wedding ceremonies.
In addition to a popcorn grabber on the first floor, a VIP service is also offered in a dedicated area.
Located on the street where Jacquemus first made his presence felt during Paris Fashion Week and launched his label in 2011, the store is open from now until February 2023. The VIP service will not be offered until October 11th.