Bestseller has teamed up with transport and logistics company Freja to “significantly” reduce the carbon emissions of the fashion group’s deliveries.
The partnership between the two Danish companies will see biodiesel trucks running on hydrogenated vegetable oil (HVO) transporting Bestseller’s products to the Nordic countries and other parts of Europe.
Bestseller, whose portfolio of brands includes Jack & Jones, Vero Moda and Selected, said the agreement will reduce its carbon emissions by 500 tonnes per year and represents “an important step” in the group’s climate strategy.
The first products with the new trucks were delivered in the Benelux region in November, with deliveries now being extended to the Nordic countries. “At Bestseller, we are working to reduce our overall carbon emissions as part of our ‘Fashion FWD’ sustainability strategy,” said Anders Frost Nygård, who is responsible for Bestseller’s online deliveries. “While transportation isn’t the biggest problem, it’s an area where we’re investing and where we can improve relatively quickly,” he said.
The agreement comes after Bestseller partnered with shipping company Maersk last year to make the fashion retailer’s overseas transport carbon neutral. The agreement has already saved 7,684 tons of CO2, and a total annual reduction of around 11,500 tons is targeted for the future, they say.
This translated post previously appeared on FashionUnited.uk.