Fashion brand Dickies will open its first monobrand store in Europe on October 1st. The brand will be based in London on Carnaby Street, the brand announced in a statement.
The shop will offer the brand’s entire collection. “We want to get closer to our community and present our entire collection", said Giuseppe Lapenta, EMEA Senior Marketing Manager at Dickies, in the statement. “The shop will serve as a physical place where customers can connect with the brand through unique programs such as experiences and workshops that fit our brand DNA."
Dickies will be exactly 100 years old in 2022. The store on Carnaby Street in London will therefore reflect the brand’s 100 year heritage in workwear.
This translated post previously appeared on FashionUnited.nl.