Spanish fashion retailer Tendam Group has launched its tenth private label. It’s called Ooto, a reference to “Out of the Office” and is aimed at men aged 35 and over who find a “perfect balance between life in and out of the office and value sustainability,” according to Tendam.
After Hoss Intropia, SlowLove, High Spirits and Dash and Stars, Ooto is the fifth brand to be launched by Tendam in the last 18 months, but the first dedicated exclusively to menswear.
Ooto aims to become the go-to brand for customers looking for stylish menswear that breaks the mold of rigid, established rules. The clothes are mainly casual and informal, but Ooto also offers evening wear where shades of gray and black are dominant.
“I am very excited about the launch of this new casual and sustainable fashion brand that complements the collections of the other Tendam lines. We have worked closely with Andrés Velencoso to give Ooto its own voice and personality, characterized by its Mediterranean character, a responsible rebellion and concern for the future of the planet,” comments Marie Castellvi-Dépée, Managing Director of the Tendam segment for adults, the launch of the new brand.
Accordingly, all items of clothing in Ooto’s Autumn/Winter 22 collection are characterized by sustainable properties and components: 100 percent of the cotton used for shirts, T-shirts, chinos, polos and sweatshirts is “Better Cotton “; 100 percent of the denim is “Responsible Wash” that uses fewer chemicals and water; 100 percent of the leather is certified by the Leather Working Group (LWG) and 67 percent of the polyester and other fibers used to make the brand’s garments are recycled.
Ooto is now online and available through 70 selected Cortefiel points of sale in Spain and Portugal. Prices range from around 30 euros for a t-shirt to 199 euros for a waterproof hooded jacket.
