No less than 19 percent of children with cancer did not make it twenty years ago. That had to be different, thought Frits Hirschstein (67). He quit his job at an advertising agency and founded the KiKa (children cancer-free) foundation. Twenty years later, he takes a step back, but he is still just as combative. “I strive for a one hundred percent cure rate for children with cancer. And that will work.”
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How advertising executive Frits put childhood cancer on the map: ‘I wanted to do something that was really valuable’
