At the end of the year, the fashion industry once again showed its best side in terms of its sustainability efforts: From new dyeing systems, recycled materials and a dress from the textile printer to the abandonment of animal materials and innovative approaches to solving the size problem and new ones Sustainability platforms were all there. Read through 20 sustainable measures that FashionUnited will be highlighting in December 2021.
Cooperations & innovations
Remakes of new Accountability Report 2021 evaluates 60 fashion companies!
The American non-profit organization Remake has updated its approach to hold the fashion industry accountable. The new criteria for rating brands and retailers, summarized in the recently released Remake 2021 Fashion Accountability Report, allow companies to score up to 150 points and go beyond celebrating ambitious but empty goals. The report focuses on six key criteria: environmental justice, governance, traceability, trading practices, raw materials, and wages and wellbeing.
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Also interesting: – Fashion for Good starts project to expand polyester recycling – Better Cotton announces new climate targets – Big fashion and shoe brands are contributing to the deforestation of Amazon forests
Levi’s partners with Stony Creek Colors for denim dye systems
Denim label Levi’s has partnered with Stony Creek Colors to conduct performance tests on various denim dyeing systems. For the first time, Stony Creek Colors will be supplying its pre-reduced indigo dye, IndiGold, to select denim factories used by Levi’s. The aim is to gain knowledge about the use of color and other areas in order to be able to offer items of clothing dyed with IndiGold for sale at the end of 2022 or beginning of 2023. Continue reading
Also interesting: – The Lycra Company introduces performance fibers made from 100 percent textile waste – Zara and LanzaTech develop collections from recycled carbon emissions
Brands & Retailers
Roland DG presents new dress from textile printer
The Japanese company Roland DG, a provider of digital print solutions, has shown its capabilities with a press release printed on a dress with its latest textile printer, the Texart XT-64OS-F. Sewn in London and printed in Milan, the dress leverages the device’s capabilities in terms of white ink and bright colors, as well as the ability to print text.
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Also interesting: – Sustainable Miomojo brand wins PETA Vegan Fashion Award – Hessnatur receives Federal Ecodesign Award 2021 – Karl Lagerfeld wins German PETA Award 2021 – Giorgio Armani joins brands that ban Angora – Fashion magazine Elle banned fur from all issues
Start-up Beawear solves size problems in order to save returns and protect the environment
The start-up Beawear, launched in Constance in mid-December, has dedicated itself to the various size systems in the fashion industry – the “Wild West”, as it calls the current situation. Based on the premise “Imagine you’re shopping online – and everything fits,” the founders Verena Ziegler and Dr. Frauke Link artificial intelligence for virtual fitting and doing something for the environment with it.
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Also interesting: – Sustalytics approaches overproduction with trend data
Buff launches sustainability platform “Do More Now”
Spanish head and neckwear brand Buff launched the sustainability platform “Do More Now” to encourage everyone to “act, protect and themselves as part of their plans to create a more conscious business model [um die Welt, in der wir leben] take care of”. Continue reading
Also interesting: –
Whering launches browser extension to reduce impulse purchases
CO2-neutral by 2030: Alibaba presents new climate protection targets
The Chinese e-commerce giant Alibaba Group Holding Limited presented its climate protection plans for the coming years in mid-December. The aim is to achieve CO2 neutrality of its own activities by 2030, announced the group. At the same time, the company announced even more comprehensive ambitions: CO2 emissions in the entire Alibaba ecosystem are to be reduced by 1.5 gigatons by 2035. With this plan, which goes far beyond its own business activities, the company will “work together with retailers and consumers”, explained the group of companies. According to its own statements, Alibaba is “the first important platform worldwide to set itself such a goal”. Continue reading
Also interesting: – Scotch & Soda is switching to compostable packaging – Rich & Royal reaffirms sustainability goals – Trends in fashion sourcing: how the pandemic changed sourcing