Even in August there was no sign of the summer slump as far as the sustainable initiatives in the fashion industry were concerned. As in July, there were interesting studies to be found and trade fairs shed light on trends, innovations and consumer behavior. On the brand and retail side, there were also a number of efforts to assess.
Measure
Innatex, the international trade fair for sustainable textiles, took place from July 29th to 31st, 2022 and registered the first signs of recovery: Even if the number of orders and visitors were still below those of the pre-pandemic times, the trend was upwards and the mood was positive. Meanwhile, Helsinki Fashion Week, held August 5-7, saw sustainability, digital fashion and war collide, while a PVH collaboration with Kingpins resulted in a sustainable denim collection. This report summarizes the innovations of the Future Fabrics Expo.
Promising innovation in sourcing and sustainability, the inaugural Made in Bangladesh Week, to be held from November 12-18, will feature 17 events including the 3rd Dhaka Apparel Summit, Dhaka Apparel Expo, Bangladesh Denim Expo and the Fashion Innovation Runway, as well as conferences, panel discussions, photo exhibitions and factory tours
studies
Retail analyst Nikki Baird forecast consumer behavior by the end of the year, factoring in sustainability considerations, while sustainability expert Whitney Carthcart slammed the viral TikTok fashion trend. This study examined how small and medium-sized retailers can boost the sale of sustainable fashion and
In any case, the trend towards plant-based alternatives will remain, and here are five such sustainable plant-based innovations as this article delves into the issue of water scarcity and why some clothes don’t need to be washed. Finally, it’s also worth knowing that recycling polycotton, which accounts for half of all textile waste, could soon become the norm.
This study looked into who uses re-commerce and on the occasion of the used clothing day on August 25th, FashionUnited took a look at the second-hand and resale market.
brands and retail
There was also a lot going on in August on the brand and retail side: two large luxury fashion houses ventured into eco-friendly sneakers: Louis Vuitton launched a sustainable sneaker and Ferragamo launched a recycled sneaker. Meanwhile, the Dutch company FastFeetGrinded is turning old shoes into new raw materials.
Fashion label Eytys and couture house Sevali introduced an upcycling capsule, while these five labels have gone all-in on upcycling. At Olymp there will be more sustainable shirt packaging from autumn.
While online retailer Zalando brought pre-owned products to its outlets, Danish brand Jack & Jones launched a take-back program for used clothing, Eddie Bauer launched a loan and resale program, and Tommy Hilfiger launched a resale program together with ThredUp. H&M included second-hand products in the German online store.
At the very beginning of the month, UK regulators were investigating Asos, Boohoo and Asda for “green” claims, while Amazon’s carbon footprint has increased by 18% over the past year through pandemic buying and expansion.