In this edition of O-Ton, the Otto Group podcast, Donna Darthuizen, who last year took on the position of Director Fashion & Sports at Otto, asks herself what role fashion still plays when inflation drives up prices and war and crises determine everyday life. Will more people soon be turning to fast fashion – or will second-hand clothing become even more popular?
Previously, the native Dutch worked in Amsterdam for Zalando Benelux, among others. In the following podcast she reports on how she assesses the current situation on the fashion market, which items of clothing are doing really well (and which are not) and whether she sees OTTO as well-equipped compared to other fashion platforms.