Social media agencies are the newest entrant in the marketing industry.
In the series, we meet, among others, Pernille Lotus, who has founded Denmark’s first agent agency in the social media industry. Over
Yesterday, a five-part documentary series appeared in Areena, where we get to know Denmark’s social influence business.
The influencers’ million business series follows three successful agents Perni from Lotus39, Nina Shinia29, and Christina Barréa32, who are responsible for producing contracts for influencers.
In the series, you will hear what kind of qualities are required in the field and you will be allowed to participate in both creative and agreement-technical meetings.
Lotus has established Denmark’s first agent office in the social media industry.
He is just about to speak on the topic at Denmark’s largest social influencer fair and is about to reveal his company’s turnover to the public. It is close to 13 million euros.
In the first episode of the series, Shinya presents a colorful office, each room decorated with Instagram photos in mind. He works as the CEO of Social Works, which has three partners in addition to him.
Barréa runs his smaller agent company with five employees alone. He has 17 influencers on his lists.
Social influence is the newest form of marketing. When successful, it is also very effective. In the work of an agent, it is important to find the right partner for the influencer.
– If the influencer doesn’t like the product they are promoting, the content will be bad. Both I, the customer and the influencer themselves suffer from that, says Lotus.
The agent must also be able to see how things are presented naturally, because authenticity is important on social media.
– Overly polished content does not work and does not arouse the consumer’s emotions, says Shinya.
According to agents, there is no fixed price for social media campaigns because it depends on the influencer.
– At the beginning of your career, the price can be, for example, 1,500 euros per campaign. For experienced influencers, the price can be 50,000 euros per campaign, Shinya says.
He goes on to say that Denmark’s biggest influencers earn 50,000 euros a month.
All episodes of the influencers’ million business series can be seen in Areena.
See program information for streaming services at Telku.