EK fashion retailers and retailers from the Austrian cooperation partner Modering met in July in Salzburg, Mannheim and Bielefeld
Salzburg / Mannheim / Bielefeld, – EK Fashion partners are well equipped for the coming fashion season! This was the conclusion reached by trade visitors at the live order days in Salzburg (July 19), Mannheim (July 21) and Bielefeld (July 28). In addition, EK had again set up a purely digital order and information platform. Both here and there, the Bielefeld fashion designers presented the new Spring/Summer 2023 collections from EK Fashion Brands for the whole family.
The trendy private labels from EK, which are also characterized by convincing pricing and good retailer margins, reflect what will be popular in the next fashion year: bright colors, light fabrics, especially linen (dresses), blazers & trouser suits for special occasions.
With St. Barth (can be ordered via the EK app for the first time), No One Else and In shape, women’s wear collections that are as attractive as they are successful are competing for the attention of fashion-conscious women. Men like the Italian-inspired brand MMZ (Marco Manzini) and the leisure line SUPPLY & CO. The current Babyface collection plays an important role in the KIKO segment. In addition, the EK Fashion professionals in Salzburg and Bielefeld demonstrated their expertise when it comes to lingerie and focused on the mega-topic of sustainability with the appropriately equipped GreenChange concept area for the POS.
In addition to viewing the wide range of EK Fashion, the retailers use the well-frequented events for intensive discussions with colleagues and the EK Fashion team, who, according to the unanimous opinion, once again had a “good hand” in putting together the collections!
Thomas Schwab, Head of Sales & Marketing DA-CH in the EK Fashion business area, was correspondingly satisfied. “We are not only happy about the good ordering behavior, but also about the positive spirit that lingered over the order days. The fashion trade cannot get enough of that in these difficult times.”