Finns are especially interested in vintage designer bags from European, traditional luxury fashion houses.
The consumption of branded bags has clearly increased in Finland as well. With the continuous increase in value, the purchase of one is also considered an investment.
– Designer bags are seen more on the street, and buying them is clearly more acceptable these days. Young generations in particular are interested in buying branded bags, opens pre-loved bag expert and entrepreneur Kristina Warden Luxury Helsinki from the store.
The Kelly bag from the traditional French fashion house Hermès is named after Grace Kelly. Jenni Gästgivar
Branded bags are also understood from an investment point of view, as the value of the part increases year by year. For example, the timeless ones of the classic French fashion house Chanel Timeless-the prices of bags rise at an annual rate of about 10-15%. As well as the Monogram logo patterned bags of Louis Vuitton, another French fashion house.
A branded bag can be considered an investment, as the prices of many models rise every year. Heidi Heikkilä
The majority of people buy their branded bags from the brands’ own or multi-brand stores or online stores. Vintage sales of designer bags are also constantly increasing, as more and more of them are bought second-hand.
– Most of the branded bags brought to Luxury Helsinki for sale have been bought from Helsinki stores, but the number of bags bought from online market platforms is increasing all the time. In addition, people have received bags as an inheritance or a gift, as well as purchased from their travels, says Warden.
The French fashion house Chanel is one of the most popular brands worldwide, which is hunted down year after year by lovers of vintage designer bags. Jenni Gästgivar
Such market platforms include, for example, the French online platform Vestiaire Collective, which acts as an international sales point for individuals and companies. Among domestic operators, Tori.fi and local Facebook groups and the social media channel’s own Marketplace are popular places to hunt for a used designer bag.
Chanel’s timeless bags are classics for a reason. Jenni Gästgivar
THE FACTS
Top 10 vintage bag brands that Finns are currently looking for:
1. Louis Vuitton
2. Chanel
3. Gucci
4. Dior
5. Bottega Veneta
6. Prada
7. Fendi
8. Celine
9. Saint Laurent
10. Hermès
– The list of the ten most popular bags includes iconic luxury fashion houses whose bags are the favorites of Finnish brand bag lovers. At the top of the list is Louis Vuitton, whose bags, especially those with Monogram logo designs, are the most sought after. Other traditional fashion houses such as Chanel, Gucci and Dior are also very interested, says Warden.
In addition to classic black and earthy colors, for example, pastel shades and bright colors are now of interest to buyers of branded bags. Jenni Gästgivar
In addition to classic black, the most popular colors are earthy colors such as shades of beige, brown and gray. Now, in the summer months, bright colors and pastel shades, such as pinks and blues, are also interesting. The most popular materials are leather, but also canvas and, for example, Prada’s iconic ysär material, ie nylonbag are interesting.
The monogram-patterned bags of the French fashion house Louis Vuitton are the most popular vintage brand bags bought among Finns. Jenni Gästgivar
There is clearly a logomania going on: a phenomenon we already wrote about before. People now want bags equipped with a clear and large brand logo.
– In addition to Louis Vuitton’s traditional Monogram pattern, the logos of Gucci and Fendi are now particularly interesting. In addition to the Top 10 list, emerging luxury fashion brands that are searched for second-hand are now, for example, bags from Givenchy and Valentino, continues Warden.