Amazon is probably planning the second Prime Day in the fall

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Amazon is planning a second Prime Day in the fall with discounted offers

The event aims to attract new Prime members and increase sales

A Prime Day alone is probably not as effective as it used to be

Additional Fall Prime Event

The US mail order company Amazon apparently wants to deliver a double load of bargains for its Prime members this year: As CNBC reports, the company is apparently planning a second major shopping event for all users who have a Prime membership in the fall . This would be the first time Amazon has hosted two such Prime Days in the same year. The first event of 2022 is just around the corner: the regular Amazon Prime Day will take place on July 12th and 13th with a large number of special offers for Prime customers. The campaign was launched a few years ago to boost sales and recruit new members.

According to CNBC, however, the group has now begun to inform selected third-party providers on the company’s internal seller portal Seller Central about the planned “Prime Fall” campaign, i.e. a second Prime Day in the fall. While the company’s release, as seen by CNBC, does not mention any firm dates, it does include instructions to submit limited special offers by July 22, well in advance of the event scheduled for the fourth quarter.

One Prime Day a year is no longer enough for Amazon

A second major shopping event in the fall could definitely help to give sales on Amazon a decent boost. And the group urgently needs it: In April, Amazon announced that it had posted the lowest quarterly sales growth since the dot-com bubble burst in 2001. A second Prime Day would also be a welcome opportunity to shed some of the excess inventory that Amazon sellers have been accumulating over the past few months due to rising inflation — and the accompanying slacking of customers’ purchasing power — according to CNBC.

One Prime Day a year will probably no longer be enough in the future anyway. Analysts take the position that Prime Day is no longer having the big impact it once had, citing slowing sales growth and shrinking orders at Amazon in support of this thesis. According to Jeffries analysts’ forecast, available to CNBC, the first Prime Day this year is expected to add $8.1 billion to the company’s external sales, consistent with the event’s share last summer. So there is no growth in sales in the discount battle.

So far, there is no official information from Amazon about the possible second Prime Day in autumn 2022. Whether and to what extent the event will actually take place remains to be seen.

Thomas Weschle / Editor finanzen.net

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