There is a new kind of Lays chips, with the taste of fries with mayonnaise. I had to try these chips just because it said “new” on the bag, and my verdict was no.
But since the world isn’t about my judgment, Lays organized a celebratory contest to name their new invention. The words fries and chips were not allowed to appear in it, because as a brand you naturally do not want to get involved in the broad social discussion of ‘is it fries or chips’.
In the comments on Instagram someone immediately came up with this suggestion: “How about gore cunt chips.”
For some reason I thought this was a hilarious phrase, and many did with me. But of course not Lays, who deleted the comment. Now there are only enthusiastic and lively ideas under their message. Missed opportunity, I think. Gore Kutchips could have become a cult hit.