Renze Klamer started with excellent figures on the late evening of RTL 4, but there is also criticism. He started promoting products from sponsors yesterday. “He shouldn’t be doing this.”
Renze Klamer’s new talk show, RENZE, started yesterday evening with 682 thousand viewers (21 percent market share) on RTL 4. He could not have wished for a better lead-in, because his program started immediately after the ratings hit Buy Without Watching. 1.2 million people (24 percent) watched it. Op1 attracted 719 thousand viewers (24 percent).
neat figures
Viewing figures expert Tina Nijkamp speaks of ‘neat figures’. “About 100 thousand viewers less than Humberto last Monday. It is a pity that RTL 4 had stopped the commercial break immediately after Buying Without Watching. As a result, Renze missed many influx viewers; very important for the first episode.”
For the first time in his career, Renze had to announce a commercial break and he did so with bravado. “Obviously it’s my baptism of fire in commercial television, so I thought, you know what, I might as well just embrace it 100 percent, so I’ll just do the commercials today, or at least some of them. ”
“Applause for Magnum!”
Half a minute after the start of the commercial break, Renze appeared again. He started advertising Ax and Magnum products. “Yeah, well, well, here we go. I learned a little bit about this from the podcasts. We’ll start with Axe. There we believe that one of the keys to attraction is an irresistible scent.”
The studio reacted very lukewarm to Renze’s commercial. “This is the new Ax Epic Fresh body spray. Someone, Henk Bleker? The next to make this broadcast possible is Magnum Almond Remix. That offers twice as much chocolate enjoyment. A round of applause for these two companies!”
‘Renze, don’t do this’
Connoisseurs find this inconvenient of Renze. “Wow: experiment! RTL (‘just like in podcasts’) does live commercials in the talk show Renze. Renze promotes products in the commercial break. Renze does his best, but his guests at the table look very uncomfortable. Curious how long this will last”, says NPO’s TV expert Ron Vergouwen.
Televizier journalist Jef Willemsen: “The idea goes back to the early days of American television in the 50s. And they had taken it over from the radio era. The question is whether it undermines your credibility as a host of a serious (news) talk show… Especially if you’re just starting out.”
What does Jeff himself think? “It’s not all that convenient. He tries to make it fun, loose and laconic, but you really shouldn’t want this for your own reputation. Or arrange a sidekick to do the pitches and promos for you.”
‘Not convenient’
AD media journalist Marcus den Blanken: “I don’t think it’s that bad at all, because the wink is clearly visible. And at Renze, I don’t think anyone blames him for going commercial. So it is possible, as far as I am concerned.”
Jeff: “Sure. The question is whether RTL will allow the other three late night hosts to do it soon. Beau probably gets away with it with his charm, Humberto has little problem with it either… But Eva? Curious how this experiment will continue.”
Marcus: “Won’t it be a summer thing? You really shouldn’t let Eva do it. He is not very good in the competition in terms of image.”
Viewing figures
Programs that did not make the top 15 include Familie Gillis (586 thousand), Shownieuws (468 thousand), Nieuwsuur (411 thousand), 112 Today (362 thousand), Chateau Meiland (352 thousand) and Shownieuws Zomer Edition (284 thousand).
The viewing figures of Monday, July 4, 2022 (SKO†
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. News 20:00 (NPO1) 1.799.000 | 01. NPO1 / 25.2% |
| 02. Buy Without Watching (RTL4) 1,188,000 | 02. RTL4 / 21.8% |
| 03. MAX Holiday man (NPO1) 1,145,000 | 03. SBS6 / 10.0% |
| 04. Half past seven news (RTL4) 981.000 | 04. Eurosp / 6.4% |
| 05. News 18:00 (NPO1) 950,000 | 05. NPO2 / 4.7% |
| 06. The Evening Stage (NPO1) 931,000 | 06. RTL5 / 4.1% |
| 07. EenVandaag (NPO1) 827,000 | 07. Vero / 3.4% |
| 08. RTL Boulevard (RTL4) 735.000 | 08.NET5/3.4% |
| 09. Sports news (NPO1) 721,000 | 09. RTL7 / 3.2% |
| 10. Op1 (NPO1) 719,000 | 10. NPO3 / 2.5% |
| 11. Good times bad times (RTL4) 716,000 | 11. RTL8 / 1.8% |
| 12. Thinking of Holland (NPO1) 695,000 | 12. Discov / 1.4% |
| 13. Renze (RTL4) 682.000 | 13. BBC / 0.8% |
| 14. Edition NL (RTL4) 672.000 | 14. RTLZ / 0.7% |
| 15. Heart of the Netherlands (SBS6) 634.000 | 15. Paramount / 0.7% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 32.4% |  |
| 02. RTL Netherlands 31.6% | |
| 03. Talpa TV 17.5% |