My Jewelery expands to Germany. The Dutch jewelery brand will open a store in Cologne in September, founder Sharon Hilgers announced on Linkedin on Monday.
My Jewelery already has 20 stores in the Netherlands and five in Belgium, where the brand has been active in stationary retail since last year. In Germany, the company is already represented in e-commerce. When the online rollout began in Germany, Hilgers already pointed out that My Jewelery also has brick-and-mortar retail in mind.
The company started out as a jewelry brand but now has its own clothing line as well. My Jewelery not only sells through its own channels, the brand also works with 300 partner stores, mostly in the Benelux countries.
This translated and edited post previously appeared on FashionUnited.nl.