The Italian men’s brand Luca Faloni is expanding into Germany with a store in Munich.
The Munich store at Brienner Strasse 7 opened at the end of May. Luca Faloni expands the global store network with existing stores in London, New York and Stockholm in June with his own location in Milan. An address in Miami will follow in September.
“Online will always be the most important channel for us with 70 percent of sales, but now it’s time to grow our offline part of the business,” says founder Luca Faloni in a statement. “We aim to become a global brand and therefore also want to have a strong physical presence.”
Luca Faloni was founded in 2014 by the entrepreneur of the same name and stands for men’s clothing and high-quality accessories. Luxurious designs and selected materials underline the Italian craftsmanship. The prices for the collection range from 110 euros for a linen jersey T-shirt, 275 euros for a cashmere sweater to 775 euros for a weekender made from vegetable-tanned leather.
A look inside the store
Luca Falon’s stores share a consistent design aesthetic, while different details pay homage to each city. In the Munich store, copper elements reflect the architecture of many other buildings in the city. “It’s important that there is a connection between the online and in-store experience, but we also wanted to make sure we were capturing elements of our environment in each of the new stores,” says Faloni.
