Traditional banking will boost investment in cryptocurrencies next year

The full sign is virtually hanging on the European Blockchain Convention which is held to this day in Barcelona. With almost 1,500 attendees and anticipation that the congress will grow for the next edition, the interest in ‘blockchain‘ It is obvious. In difficult times for cryptocurrencies, the expectation is maximum in this booming technological economic universe that promises to be the most important technical disruption of the next decade.

The bitcoin it has plummeted in recent weeks to around 20,000 dollars and there is a certain conviction in the sector that changes are taking place that are affecting it. Even a sponsor of the Barcelona congress, the cryptocurrency lending platform Celsius, has recognized that it is on the verge of bankruptcy, while the giant Goldman Sachs tries to raise 2,000 million dollars to take advantage of the situation and invest in Celsius in the event that This platform goes bankrupt. These are turbulent times for firms that operate with cryptocurrencies and that were heavily indebted. Victoria Gago, co-founder of the Barcelona congress, considers that the situation is affecting start-up projects, by reducing financing possibilities, but that it can benefit the sector as a whole by “cleaning up the market” and avoiding excessive business leverage .

The big traditional banks are already betting on ‘blockchain’, cryptocurrencies and the metaverse. Undoubtedly, but with caution given the slow pace of legal regulation, traditional banks are preparing products especially aimed at those interested in cryptocurrencies. Coty de Monteverde, director of the Santander bank’s blockchain and cryptocurrency center, foresees the general appearance of financial products in traditional banking to invest in cryptocurrencies. In her opinion, it is a general movement on an international scale and one that may be affected by the collapse of prices.

About the ‘metaverse’, Green Mount is more cautious and points out that it is difficult for the generalization of the use of new applications to arrive before ten years, due to cultural difficulties but also derived from the complexity of building payment bridges between the virtual and real world. But the expectations are clear in the area of ​​entertainment, in video games, in the tourism sector…

For the professor at Esade Xaver Perez Corominas, specialist in ‘fintech’ and ‘blockchain’, the irruption of the metaverse is going to be much faster than people think as a result of a rapid transfer of advertising investment to the search for customers and dynamic markets. In his opinion, it will be the companies that will act as the driving force behind the developments around the metaverse.

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For the Meta engineer (formerly Facebook), matthew melani, the metaverse opens a revolutionary and disruptive change, and “much greater than we can imagine”, which opens new possibilities of interaction with the environment. The well-known future internet in three dimensions is Meta’s bet for the future.

For Laurent Perello, from Tron, the metaverse “introduces the possibility of infinite economic growth, with future developments hard to imagine.” The greatest impact of the metaverse will occur in the short term and in the next two or three years in the field of leisure and entertainment, but new ways of contacting the consumer must be sought in all sectors and the metaverse may be key: “Everything is still under construction and design. No one can foresee where the metaverse will go but it will change the way companies connect with the consumer.” The transition of these metaversian applications into web3 applications, supported by users, opens up the cast of uncertainties even more.

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