Josef Seibel Schuhfabrik GmbH presented a flagship with a new concept in Trier.
On a sales area of 240 square meters, the shoe retailer offers the range of its lines Josef Seibel and Westland by Josef Seibel as well as shoes and accessories from licensee Gerry Weber, Josef Seibel announced on Monday. The shop is located at Simeonstrasse 44, 200 meters from the Unesco World Heritage Site Porta Nigra.
It is the first store with the new corporate design that the brand presented last year. For the shopfitting concept, Josef Seibel relies on the colors black and white and thematically on the six pillars of the company philosophy: tradition, sustainability, comfort, quality, material, performance and fashion, according to Hauenstein. In this way, customers are familiarized with the 136-year history of the family business when they enter the store.
“We’re exhausted, but happy and proud! With the new store, our rebranding has once again reached a new dimension,” said Managing Director Franziska Seibel. “Here we enable an international audience to see Josef Seibel in a hands-on, compact and informative way.”
After the opening of the flagship in Trier, five more stores in Germany and one store in Roppenheim, France, will open with the new concept.