Renault Group acquires the British start-up Fixter, which specializes in the digitization of car maintenance. The digital platform will serve as a trusted third party to connect individuals and professionals with a nearby garage. According to a communicated of June 10, Renault explains, “ this acquisition is part of the strategy to develop digital tools for the independent aftermarket (IAM) in Europe “.
Fully digitized maintenance services for Renault
Renault’s after-sales service will experience a new face with Fixter. This London start-up created in 2017 by Limvirak Chea, Frédéric Dermer and Cristian Vrabie, will perform vehicle maintenance from a fully digitized platform.
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Fixter will benefit from the multi-brand network of Motrio garages, represented in 2,500 points of sale in Europe and the financial services of “Mobilize Financial Services”, to ensure the efficiency, speed and accessibility of services. The platform will digitize the customer journey from making appointments to invoicing, including after-sales and repair guarantees. Individuals and professionals will also rely on Fixter to organize the collection and delivery of cars.
Inventing the automotive maintenance of tomorrow
” The acquisition of Fixter is part of the modernization project of the after-sales chain says Hakan Dogu, head of the Renault World after-sales section.
” By acquiring the startup Fixter, we will be able to combine the expertise and strike force of the group and its network with the agility and knowledge of all the digital aspects of automotive maintenance from Fixter. We will thus be able to offer services at the highest level of quality and accelerate the digitization of our activities. “, he reports in the press release of the company.
The digitalization start-up also welcomed this partnership, which highlights a common vision of creating the future of automotive maintenance. ” The expertise and resources of a large group like Renault, combined with the agility and start-up spirit of Fixter, will allow us to go even faster and even further in this revolution. », comments Limvirak Chea.
Fixter will start by continuing its development in the United Kingdom, before arriving in France in the second half of 2022.