At the beginning of July, the fashion fairs of the Premium Group will take place again as fully-fledged face-to-face events for the first time since the beginning of the Covid-19 pandemic. The group is nevertheless continuing the tried-and-tested cooperation with the digital wholesale platform Joor: Both companies would now take their partnership, which began in 2019, “to a new level” and continue it “in the form of the first hybrid trade fair platform”, they announced on Thursday.
“For the SS23 order season, Premium and Seek will be expanded via Joor’s digital platform and a holistic order system will be established,” the statement said. Visitors to the two trade fairs, which will take place in Berlin from July 7th to 9th, can “call up background information about exhibiting brands via Joor and order them digitally”.
Jörg Arntz, Managing Director of the Premium Group, gave an outlook on the new project: “We are very much looking forward to the premiere of our first hybrid trade fair and order experience this summer,” he said in a statement. “For the first time we will enable a smooth transition between our physical trade fairs and the digital ordering processes. The partnership with the leading wholesale management platform Joor provides the best technical framework and the appropriate usability to boost and expand the retail business.”