Alfa Romeo becomes tricolor, a tribute to Italy

Bottas and Zhou’s C42 over the weekend in Azerbaijan will be exceptionally white, red and green: a tribute to the historic brand, but also a way to launch the new Tonale SUV, including its electric version, and therefore green …

Mario Salvini

@
chepalleblog

09 June

– Baku

Many times we have heard Ferrari defined as “The red national team”. Candido Cannavò was very fond of calling it that. But the definition would also have been fine for Alfa-Romeo, since its livery is red for the same reason: that the red at the origin of racing was the color of Italy. Then the combination of color and country was lost. And today this Alfa-Romeo initiative arrives which in a certain sense renews the feeling of pride and which will probably meet with many favorable judgments. From tomorrow in Baku the C42 will be tricolor: it will have a livery that will look like a flag.

For the Tonale exit

Nice initiative, which also has an advertising purpose, due to the launch of the new Alfa Romeo Tonale in European showrooms, including the company’s first electrified C-SUV. The link between the Alfa brand and Sauber, the Swiss team that took on the name of the Alfa brand, is therefore strengthened. Although in deference to the sponsor, the official name for this 2022 season is Orlen.

Green choice

From today to Sunday, therefore, on the Azerbaijani circuit, the C42 will be tricolor. By the way: all Saubers have always been indicated with the letter C, initial of Christine, wife of Peter Sauber. The 42nd in the series by Valtteri Bottas and Zhou Guanyu will have an all-green engine cover with the shape of Tonale’s signature headlights, a nod to the Montreal Green hue used in the launch of the same Tonale, but also a strong link to Alfa’s identity. Romeo for the transition to a more responsible and sustainable concept of mobility, while remaining faithful to its sportiness. With traditional red combined with red by a white central zone, the team’s release underlines how the livery thus also becomes “a tribute to the Italian flag and another step in consolidating the strong ties between the legendary car brand and the Sauber Group, a deep collaboration that unites two historical brands and exploiting thirty years of experience in Formula 1 to create new strategic strengths “.



ttn-14