White Papers > Ecommerce > Study: Key trends in e-commerce and digital marketing from 2022 to 2025
A study proposed by Channable.
By Changeable
French language
Extract :
How you promote your products is more important than ever, and it’s no surprise. As an advertiser, you know very well that your target audience has very high expectations. Faced with an increasingly complex digital environment, he seeks personalized, omnichannel and captivating experiences.
In addition, advertisers are finding it increasingly difficult to differentiate themselves from the competition and to target the right person, at the right time and on the right channel. These days, it’s easy to think that advertisers know more about their audience than ever before, and they should be able to use that information to craft the ultimate advertising strategy that’s as personalized as it is successful. But things are not that simple. While there are ever-increasing options in the marketplace, it can be difficult to learn meaningful lessons from all the rapid changes, all the data available, and the profound transformations taking place within this environment. Identifying relevant information is essential to creating engaging advertising experiences at scale while remaining personal, but the complexity of the online market (increasingly) complicates the task. For this reason, we are pleased to help you in this task and to provide you with the most relevant lessons from the main leaders in the world of digital marketing.
On the program of this study:
- Part 1: The state of e-commerce
- Part 2: Navigating the world of SEA
- Part 3: Stay connected on marketplaces
- Part 4: The Rise of Social Commerce