What is it:
‘Hot Pink’ is a hue that’s set to hit the runways this coming season. The color pink itself is of great importance, both culturally and historically. It first came into fashion in the mid-17th century when it was first worn by the aristocracy as a symbol of luxury. Originally, the color was not associated with femininity; it was only in the mid-19th century that pink became a clearly gendered color for girls. One of her most famous advocates was Elsa Schiaparelli, who stormed the fashion world with ‘Shocking Pink’. Currently, the color is making a comeback, cementing its presence in the fashion world as a hue that represents rebellion and a new sense of femininity, masculinity, and all gender identities in between.
Why you should order Hot Pink:
It is precisely this change of perspective that makes “hot pink” a trend color that is as important in menswear as it is in womenswear. The hue, which was initially considered perfect for the spring and summer seasons, is now making its way into the autumn and winter as well, as evidenced by the collections of the big fashion houses for the coming period, which use pink for knitwear and outerwear. The bright pink hue is a stylistic device that can bring a collection to life and attract an audience that is not afraid to push the boundaries of fashion and make a statement with their clothing.
Where we saw ‘Hot Pink’:
The hue was particularly the focus of Valentino’s FW22 show, where both the surroundings and almost all of the models were dressed in a striking shade of fuchsia. A total of 40 pink looks for men and women walked the catwalk, punctuated by the occasional black garment that provided a stark contrast. London-based brand Poster Girl also embraced pink in the form of knitted one-piece suits and leggings, in contrast to Huishan Zhang, who used the color in a structured coat with a longline silhouette. Lanvin also opted for structure, presenting a striking dress with pronounced shoulders and heavy draping at the front, adding depth to the trendy shade of pink.
How to style ‘Hot Pink’:
‘Hot Pink’ can be worn alone to complement an entire outfit, such as a maxi dress, playsuit or pant suit with a blazer. However, if you want to push the look even further, opt for similar strong colors such as turquoise, red, orange or blue, which you combine using color blocking. Other shades of pink can also be used for a similar effect. If bright shades are not for your clientele, try more subtle tones like ocher yellow, black or dark green, which still combine well with hot pink, but balance the look a little more subtly for everyday use. If you want to be on the safe side, a pink sweater can be combined with black jeans or a dark sweater with pink trousers to create an outfit that suits every occasion.
Hot pink was a popular color on the FW22 runways and looks set to play a big role in the seasons to come. The fact that pink is also used as a protest color by social movements (keyword ‘Women’s March’) shows that its relevance goes beyond fashion and makes it a perfect statement colour, no matter how it is worn.
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This article was previously published on FashionUnited.uk. Translation and editing: Barbara Russ