T.hredUPone of the most important online retail platforms of clothing and accessories for women and children, has published the results of the Resale Report 2022. The study, conducted by the company GlobalData, explored the world of the second hand marketrecording record increases. The US second-hand market is expected to register + 24% in 2022 and more than double by 2026, reaching $ 82 billion. Synonymous with aware consumers and forward-looking retailers, the trend of vintage clothes is also confirmed by celebrities. Which, mirror of a change in society and in the way of approaching fashion, are making the looks of the past cool again.
The vintage clothing market is growing faster and faster
The used it replaced nearly a billion new purchases of clothing in 2021, with forecasts that the vintage clothing market will grow by 2026, 3 times faster than the global apparel market in general. This exponential development is undoubtedly driven by technology and online markets. It is expected that 50% of the total second hand earnings will come from online resale by 2024 and that the second-hand sector will grow almost 4 times by 2026. Proving that technology and new resources, if used in the right way, can lead to major changes.
Credit to Generation Z and Millennials
Leading the growth of the second-hand market, until it becomes a global phenomenon are the consumers. Today we are aware of the enormous benefits for the planet that can be obtained from the resale of used clothing. The future predicts rincreasingly far-sighted sellers and increasingly aware customers, pioneers of a more sustainable future for the fashion industry. Credit to Generation Z and that of the Millennial, of which 62% say they look for a second-hand item before buying a new one. And the 46% to consider the resale value of an item of clothing before buying it.
Celebrity vintage trend
To confirm the numbers, data and forecasts are the celebrities and their recent outfits. The vintage craze is spreading among the youngestwho led by it-girls like Bella Hadid (all her vintage dresses sported at the Cannes Film Festival 2022) or Kourtney Kardashian and sisters, with the Dolce & Gabbana archive outfits worn for wedding of the year, rediscover the glamor of the past, in the name of a new aesthetic. At the same time, too designers and new collections catwalks Spring Summer 2022 recall i 90s and Y2K design. Confirming that the borderline between yesterday and today is getting thinner and thinner.
Bella Hadid at the Cannes Film Festival 2022 with an archive dress by Gucci.
There is no trend and growth more stimulating than that which is good for the planet. With archival looks and second hand garments, Generation Z and celebrities rewrite the destiny of fashion.
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