The cornerstone for the two interlocking triangles of steel and glass in Kiefersfelden has been laid: at the northern gateway to the Alps, the Athletes brand DYNAFIT their new headquarters based on a project by the renowned architects “Barozzi Veiga” (Barcelona), and will offer all visitors a deep insight into their brand idea from December 2023.
“Anyone who wants to build a landmark has a great responsibility. That’s why we decided to launch an international competition among star architects. This is where the product ideas are created that enable passionate mountaineers to make the leap to becoming mountain athletes,” says Heiner Oberrauch, President of the South Tyrolean Oberalp Group, owner of the DYNAFIT brand.
The futuristic, minimalist building with six rising floors and a height of 32 meters will be an architectural landmark near the motorway. “Anyone who moves from Northern Europe to the Alps will pass by here,” says Christoph Engl, CEO of the Oberalp Group, convinced of the choice of location, “and our employees can visit the surrounding mountains every day if they are on the are looking for innovative ideas for mountain athletes”.
The Mayor of Kiefersfelden and the Bavarian State Minister Dr. Florian Herrmann and Wolfram Hatz, President of the Bavarian Business Association (vbw) and counterpart of Heiner Oberrauch, who holds the office of President of the South Tyrol Entrepreneurs’ Association on an honorary basis. The new building will house a world of adventure and experience on the subject of speed on the mountain, a brand shop, as well as a ski factory and a spacious bivac-style bistro.
Around 100 employees will find a new job in this brand house: light-flooded offices with innovative shading systems, child care, internal training halls for the various mountain sports communities, an in-house self-catering restaurant and innovative creative areas will be used when devising the best products and services for the fans of the Brand DYNAFIT help.
“DYNAFIT has always made it a priority that the products are committed to a minimalist approach,” says Benedikt Böhm, brand manager at DYNAFIT. “Anyone who climbs the mountain with less weight and effort makes themselves faster and more efficient”.
DYNAFIT’s heraldic animal, the rare snow leopard, demonstrates this: suppleness and elegance of movement are combined in maximum speed and instinctive planning. In the new world of adventure and experience, the snow leopard guides you through the product systems from DYNAFIT and allows every visitor to gain confidence – I too could be 20% faster. To do this, you have to do without the superfluous and concentrate on the essentials, as the ski touring bindings, running shoes and touring skis from DYNAFIT impressively show. How these products are created can be observed in the new buildings: taking a look at the binding development department, building your own individual pair of skis, having your equipment repaired or having your sports equipment optimally adapted to your own needs – DYNAFIT in Kiefersfelden will do all of this allow the customer exclusively.