Within organizations, especially larger companies, there is a pressing need to collect data from a variety of sources, and put that information together in a way that allows understand trendsobtain information and improve performance, even more so in the face of sales festivals such as the Hot Sale.
The business intelligencel organizes the strategies and technologies that organizations use to collect and analyze sales, marketing, human resources, technology, operations, and other business information that organizations believe is relevant to performance analysis, then subject to audit processes. metrics Y benchmarking (BI).
There are different BI tools for this. software applications and services used by businesses to capture activities, metrics, data points, statistics, and similar information on a wide range of topics.
BI apps help organizations to collect, store and analyze data, But that is not all. They help transform that information into metrics, dashboards, dashboards, reports, and insights that enable the organization and its members to accurately visualize, interpret, understand, and report decisions and behaviors.
IBM Congas Analytics (which uses artificial intelligence to collect, structure and understand the data); Microsoft Power BI (widely expandable platform with numerous customized versions for small businesses); Y Oracle Business Intelligence (its BI Publisher function is especially useful for report distribution), are some of the most popular.
But data analyticsis the star platform worldwide and the most used to analyze and monitor websites. It is usually configured in a simple way and allows integrations with other Google services. “The goal is to obtain clear conclusions so that later define strategic solutions in internal processes, user experiences, customer service, increased sales or expansion of the company”, he explains Nicolas Ardanazexpert in Digital Marketing.
“With this platform we can carry out the profile monitoring who access the website, measure conversions, know from which devices they access, geolocate where they do it from, the Highest and lowest click times and the different user interaction maps with the interface, among other options offered by the tool”, adds the specialist.
“Using the data we store correctly and effectively is what will ultimately give the brand a distinct competitive advantage. Data alone is worth nothing. The important thing is what we do with them and how we use them to enhance our strategy and meet business objectives”, endorses Gerson Temperly of the Avalon3 agency.
What are the indicators to pay attention to? Firstly, the total number of visits, which is the number received by the website in a time range set for the measurement. Then to the new users: the people who visited the web for the first time, and allow see the expansive force of the site. Then to the average page views, which marks the relevance of the content to said search, and is associated with the time of the visit.
The origin of visits (such as if they come from Google Ads Advertising campaigns, or ads on Social Networks, or organic positioning), they will define where it is effective and where it is not (in this case the bounce rate is measured) and will allow adjust the keywords (keywords), with which users did a search on Google and the web appeared as a result.
“The key is anticipate customer needs, optimize the experience (UX) and provide personalized services. This allows to cushion the risk to commercial operations and give direction to products and services to meet the needs of customers”, he underlines. Rodrigo VelozoBusiness Director of MercoDigital.
“It is important identify business areas that need to be optimized, new business opportunities, and being able to predict the path to future sales and buying behaviors. Evaluate whether the marketing or advertising campaign was efficient; optimize and focus the efforts of the marketing strategy; and avoid funnels within a given process”, adds Velozo.
by RN
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