The Summer Edition by theBigBoss is an annual event that aims to offer a different business and networking experience. This year was held the 15th opus.
This new 2022 edition, where Siècle Digital was present to carry out interviews for its Digital Culture podcast, will not only have fulfilled expectations, it has above all shown to the entire business community how indispensable this event has become over the years. years.
Contextual targeting reconciles consumers with advertising
A post-pandemic edition that breaks all records
As the organizers point out, “Three days will have been enough to unite the 700 decision-makers and digital marketing players present and get them to commit and make them experience exceptional moments under the Greek sun”.
In all, 7,000 business meetings took place over the weekend (2 sessions of 10 one-to-one affinity business speed dating sessions qualified via matchmaking technology) followed by 1,000 in-depth meetings.
Affinity one-to-one dating & meetings organized during the weekend. Credit lesBigBoss
Organized partly over the weekend in a summer bubble within a resort, one of the strengths of the event is based on its setting, which promotes exchanges between decision-makers. Hervé Bloch, founder and CEO lesBigBoss also specified that 50% of deals are signed outside of meetings. “the BigBoss are essential today for me who works in a startup. In an incredible setting where the contact is much less formal, I can meet and exchange quickly with a large number of decision-makers who have issues that we respond to with our offer.“, says Andrea Caporlingua, Head of Advertiser Department at BeOp.
Same story on the side of the decision-makers: “After several years when contacts were greatly slowed down, for a just cause, that of the Covid, reconnecting with an event like the Summer of the Big Bosses was a great opportunity. Indeed, in 48 hours, I was able to carry out a of project briefs and networking which would normally have taken me several months. At the end of this investment of time (because even if we are in an idyllic setting, it is still work), I was able to return with a full funnel at least 4 concrete projects that will allow me to accelerate the development of my start-up” says Pierpaolo Colucci, General Manager.
The common thread of this new edition was Web3. A subject that fascinates brands and has intrigued digital marketing professionals for several months. In an attempt to enlighten the participants, the BigBoss organized an instructive and inspiring workshop around this subject. In particular, the metaverse, cryptocurrencies and the development of NFTs were discussed. An exclusive collection of 800 NFTs, with special Summer Edition works, was offered for sale during the event.
Among the other topics addressed, we find major issues such as: optimizing the effectiveness of Search campaigns using data. The importance of SEO, or the implementation of a consent management strategy that combines personalization and compliance.
An award ceremony and a social commitment
The Summer Edition by the BigBoss is also the BigBoss Awards ceremony. This year, eight winners were crowned in seven business categories to highlight successes, recognize deals, reveal startup favorites and celebrate people. A ceremony accompanied by a jury of 30 digital decision-makers and chaired by Soumia Soumia Hadjali, Chief Digital Officer EME at Sephora. Let’s cite an example: the BigBoss Success Award for a service provider (the greatest number of signatures since its first participation) given to Influence4You. More than 5 years of loyalty and more than 40 deals signed for several million in turnover.
This new edition will once again have marked the spirits, also on the societal aspect. Indeed, this weekend was also an opportunity to support the association “Everyone against cancer”, founded by Nicolas Rossignol. The brands present contributed by a donation in kind in the form of destocking of products or services. During the three days, nearly 10,000 euros were collected and many promises of donations in kind were made by the brands: communication campaigns offered by partners to the association and material goods to help it in its actions to support sick children, their relatives and health establishments.