In its latest white paper, Ad4Screen, the 100% Cross Device media and marketing agency, looks back on the major dynamics of digital marketing. The engagement and conversion specialist unveils the key figures for the first quarter of 2022 and the changes in the uses of Internet users. He also identifies the major trends to follow to make his digital marketing strategy a success.
The main use cases of mobile
On a daily basis, consumers turn to their smartphones as much to watch videos as to make purchases. The Ad4Screen study even reveals that 45% of e-commerce activities are done on mobile. The latter allows them to obtain a product in a few seconds, or to search for information on a brand. In addition, 50% of respondents opt for mobile applications to find ideas for products to buy. These uses have contributed to the 25% increase in in-app purchases in 2021. By obtaining this white paper, you will be able to learn more about the role of mobile in the purchasing journey of the French.
Contextual targeting reconciles consumers with advertising
When not shopping, consumers watch content on social media. Indeed, 70% of the time spent on mobile is done on these platforms or on communication applications. This ebook will allow you to know the top 10 most downloaded applications in 2021. You will be able to integrate them into your digital marketing strategy.
Food applications are of particular interest to Internet users. In 2021, sessions on this topic grew 49% year-over-year globally. Streaming apps are no exception. To know the most downloaded in front of Netflix and Disney +, just get the white paper.
The channels to follow this year
Ad4Screen also highlights four channels to follow this year. Among them, synchro TV. 88.1% of households with it use it to access content other than live TV. They say they use their TV’s internet connection almost every day, even several times a day. Ads on this channel have a click-through rate of over 40%. By downloading this ebook, you will discover that connected TVs are gaining more and more ground in Europe.
Another trend is Audio Ads. Since the start of the pandemic, the consumption of audio content has increased by 76.2%. For this reason, advertisers are turning to audio ads. This is a very dynamic advertising format. It allows advertisers to speak directly to their target. The latter is committed, available and ready to hear what the brand says, most often on her headphones.
This ebook will allow you to learn about the other two channels to bet on this year. You will also obtain many metrics allowing you to know which levers to activate to succeed in your digital marketing strategy. Don’t forget to download the Ad4Screen white paper !