‘The Big Five’, the five largest public broadcasters in Europe, pay much more every year than the other participating countries of the Eurovision Song Contest. They go straight to the final every year. Only they often achieve very little there. James Newman, the UK entry, scored a full zero in 2021. But why then do these countries continue to invest in the song circus? “Millions of people watch it and that is worth a lot in times of fragmented viewing behaviour.”
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Why ‘The Big Five’ continues to pay extra for the Eurovision Song Contest? “Not always an advantage”
