HUNTER PLAY BOOTS | A NEW WAY TO PLAY
What actually happens when gamers go outside?
HUNTER finds that question in their latest PLAY campaign, which takes influential gamers Alhan Gençay and Mia Monaghan off their screens and into the British countryside to discover a new way of PLAYING.
All models are now available in the online shop.
Between online and “in real life” streaming, HUNTER discovers a new perspective on the “game” with a bold sense of humor that draws on different gaming stereotypes – inspired by the creativity of the Hunter PLAY family.
Video content enriched with game graphics and sounds shows what a real-world digital experience might look like through the eyes of a gamer.
Going by the MIAXMON moniker, Mia has built a huge following on Instagram, TikTok, and Twitch as a gamer, presenter, and streamer, known for her creative and colorful aesthetic. Alhan – also known as 9p – is a gamer, presenter, producer and entrepreneur known for his special sense of humor. Through new gaming-related content and his new gaming company, he is working to change the face of the casual gaming industry. Both are pioneers in the gaming industry and are a perfect match to bring this world to life.
I think that gaming has really evolved in the last 5 years and now appeals to a much wider audience. It’s definitely fully embedded in mainstream culture now, which is really cool to see. The pandemic has definitely got a whole new group of people excited about video games. It’s one of the most exciting industries to work in right now.
– Mia Monaghan
PLAY FAMILY
The campaign shows the PLAY BOOT and the PLAY NEO BOOT.
Lightweight and comfortable, these boots offer protection and functionality with a modern yet functional design. They make it possible to experience a particularly productive life without restrictions. PLAY Boots are an ideal companion, regardless of how “playing” is going on.
PLAYBOAT
The boot is 100% waterproof, vegan and made from natural rubber. The sloping block heel ensures maximum comfort. Available for men in short and tall silhouettes, the boot comes in navy, black, grey, logo red, Stornoway blue, bracken green and arctic moss green. For women – in short and tall silhouettes, the boot is available in black, grey, logo red, azalea pink, navy and arctic moss. This season also sees the addition of more speckled colorways for both men and women.
PLAY NEO BOAT
The newest member of the PLAY family, the PLAY NEO BOOT retains the signature, lightweight silhouette of the original PLAY BOOT, but is redesigned with a water-repellent, insulating, and flexible neoprene on the cuff – for total freedom of movement. The vegan model is made of natural rubber. The lining and insoles are made from 100% recycled polyester. Available for women in black, arctic moss green, light gray and dark pink.