LMost beautiful Italy, the one promoted by the Ministry of Tourism, together with ENIT and RCS will also be on the Pink Jersey of the Award Ceremony of Tour of Italy. A consolidated synergy with the Giro d’Italia and presented today by the Minister of Tourism Massimo Garavaglia and the President of Rcs Media Group Urbano Cairo. It has now been 4 years of wonderful adventures and sustainable promotion of the territories. After the edition number zero of 2018, this year comes the fourth, which will start from 6 May from Budapest and Sicily on 10 May with the Giro E and will end at the Verona Arena on 29.
This year for participation in the Giro d’Italia they are planned actions of great value and visibility for the Peninsula. Italy with a path of 3,500 km will enter the homes of over 758 million viewers worldwide and 10 million Italians along the streets with more than 24 thousand hours of broadcasts. The results will be certified by Nielsen surveys.
Minister Garavaglia and Urbano Cairo, president of RCS Media Group, at the press conference for the presentation of the Giro d’Italia 2022. Press Office
Sustainability and territory at the heart of the Giro d’Italia
That of 2022 will be a Giro d’Italia in the name of technology, ecology, sustainable mobility that through the Giro-E will then also become a riding experience allowed for non-professional cyclistsin order to involve institutions, investors, and in general exponents of the world of tourism, journalism, entrepreneurship capable – just like a bicycle dynamo – of transform a bike ride into energy and concrete projects.
Among the actions implemented by tourist Italy there will be 25 digital guides dedicated to the most significant cycle routes and launches local web video recipes to amplify traditions and specific territorial identities. Every day an Italian menu to enhance the cultural and food and wine excellences with the biodiversity of each region. On the Italia.it portal there will be dedicated content and information to deepen Italy from the perspective of the saddle. A videomaker and an international journalist coordinated by the National Tourism Agency will narrate the places in an original way by pedaling.
With the Giro Express then a Belgian storyteller will carry out 18 stages of in-depth analysis, entering the connective tissue of lifestyle and local productions. Media amplification with digital postcards that offer breathtaking views of Italy in pills, 5-minute videos to share on social networks. And more in-depth talks to see and test the products that make two-wheelers, with electric traction but not only, one of the pillars of tomorrow’s mobility.
Tour-E
This year Enit does not just sponsor the Giro but gets on board the caravan with its own team in the Giro-E, which was also pink because it was all female.
The Giro-E 2022 unlike the Corsa Rosa, it will miss the departure from Budapest and take off from Sicily, stage number four of the Giro d’Italia. From that moment on, it will follow its path, with the exception of the cities of departure, which are different. In four of them there will be the great novelty ofEXPO-E, a micro-mobility fair, sustainability and respect for the environment that will animate the weekend in Catania, Naples, Turin, Verona. A natural variation for an event that among its aims is to promote the use of the electric bike in everyday life and consequently reduce the consumption of fossil fuel and pollution.
Today partner of the Giro d’Italia
Media partner of the Corsa Rosathe Italian weekly directed by Carlo Verdelli will offer readers and enthusiasts a exclusive chronicle of the 21 stages of the most important and loved cycling race in Italy: every week in the newspaper and, from 6 May, on the site today.it with the special Our Giro d’Italia, www.oggi.it/giroditalia. A daily story of curiosities, of the territory, of people and characters that day after day will characterize the race, through articles and videos on the spot by the journalist from TODAY Andrea Greco.
In the number of TODAY on newsstands from Thursday 5 Maythe story dedicated to the Corsa Rosa begins with the words of Walter Veltroni than in a long article celebrates the Giro d’Italia and its characters.
The other partners of the Giro
LILT as Charity Partner of the Giro d’Italiawill be present with a station at each start of the route where, thanks to the support of the Provincial associations and the dense network of volunteerswill make available informative and illustrative materialwill offer suggestions related to cardinal principles of primary prevention and advice on periodic check-ups for to promotethroughout the national territory, the culture of health and well-being. In LILT stations they will be distributed free of charge bottles of Calabria IGP oilas a symbol of the traditional Mediterranean food modelconsidered one of the most effective for the health protection.
Also for this year, after the debut in 2021, Intimissimi Uomo will be Top Sponsor of the White Jersey – designed by Castelli and made with technical fabric produced by Sitip. The Maglia Bianca, reserved for the best young player, is also the one on which the public and experts place the greatest hopes and predictions: after the success that last year saw Egan Bernal, holder of the White Jersey, dominate and win in a en plein also Maglia Rosa and Giro d’Italia. From this year Intimissimi Uomo will also be the Official Underwear of the Giro d’Italiawith their iconic garments, boxers and white cotton shirt.
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