Haibach, April 29, 2022. Women’s clothing from the exclusive Swedish brand KRISS is now also available in many branches of the fashion chain. With the designer pieces, the fashion market chain rounds off its range in a clearly perceptible way and is consistently pursuing the strategy of expanding the range with external brands. The aim is to increase their share to more than 40 percent and at the same time increase the attractiveness of Adler’s own brand portfolio.
Adler board member Frank Beeck: “With the introduction of the products from KRISS, we are sending a clear signal to the textile trade for the rapid change at Adler. Many customers in the branches are currently very surprised at how much Adler has changed.”
KRISS is a premium designer brand. Like all Scandinavian brands, it is a trendsetter, innovative and always a little ahead of the curve. With its unique and authentic design, the brand appeals to self-confident women. The idiosyncratic coloring and cut make KRISS fashion unmistakable.
KRISS AB is a Swedish family company that was founded in 1981 by husband and wife team Eivor and Torgny Nilsson. In recent years, the company has grown continuously and is now represented with over 140 shops throughout Europe.
Adler Modemärkte AG is not only strong with its own brands, but is also consistently expanding the range with third-party brands. Under the umbrella of the new owner, the Zeitfracht Group, this product area will expand more in the future. Well-known brands are currently on offer such as Tom Tailor, Street One, Cecil, S.Oliver, Lerros, Camel Active, Trigema, Seidensticker, Marvelis, Schiesser, Triumph, Stooker, Pioneer, Wrangler, Mustang, Gerry Weber, Frank Walder, Gil Bret, Fuchs&Schmitt, Bugatti, MAC, Dockers, Olsen, Polo Sylt, Kappa, Nike, Suprax, Tamaris or Sansibar.